11 Design Principles

January 9, 2022

Table of contents

Proportion

Space

Size

Hierarchy

Contrast

Repetition

Variety

Balance

Alignment

Movement

Rithm

11 Design Principles

While there's much debate about exactly how many design principles you can find (and even what they mean), there are a few that appear regularly and are far more consensual. Design principles are a set of rules that designers can follow when creating a composition to create a creatively pleasing and functionally appropriate work.

The goal of those rules is always to convey the message in the absolute most organised and functional way possible.

Beyond most of the experimentalism, which is always welcome, it is essential to understand this is of the fundamentals, the bases. Every bit of design includes a structure beneath the outer lining that supports it and causes it to be relevant, interesting and balanced. Beyond most of the experimentalism, which is always welcome, it is essential to understand this is of the fundamentals, the bases. Every bit of design includes a structure beneath the outer lining that supports it and causes it to be relevant, interesting and balanced.

Proportion

Proportion defines the perfect relationship between elements and between elements and spaces. webdesign portugal Applied well, as artists have done for centuries, it can evoke a sense of wholeness and fullness

Space

Proportion defines the perfect relationship between elements and between elements and spaces. Applied well, as artists have done for centuries, it can evoke a sense of wholeness and fullness

Size

Size is how large or small something is with regards to something else. It defines importance, creates visual interest through contrast and directs attention.

Hierarchy

Hierarchy is connected to the relative significance of elements in the design. The main elements should really seem to be the most crucial and vice versa.

Contrast

Differentiated elements in a style should stand besides each other. One way to make this happen is through contrast. A great CONTRAST – which can be achieved using colour, tone, size, etc – allows you to guide the eye of the beholder in an all natural way.

Repetition

Variety

Height+Width=Shape. Most of us know the basic shapes: squares, triangles, rectangles and circles. Less banal or even extravagant shapes can be utilized to attract attention. You will find three main ones: geometric (mentioned), natural (leaves, people, etc.) and abstract (stylisations, icons, etc.)

Balance

Proximity provides visual unity in a design. If two elements are related to one another, they must be positioned close together. Using this method, visual clutter is reduced and organisation enhanced, thus increasing the viewer's understanding.

Alignment

Proper alignment in a style ensures that any element present ought to be visually connected to another. It gives coherence; nothing looks out of place or confusing each time a good alignment has been applied.

Movement

Movement guides the viewer's eye through the design. Emphasis and positioning can guide in one element to another by focusing and leading where it's most important.

Rithm

The area between elements can make a sense of rhythm that can be utilized to produce a variety of sensations, such as for instance calm – with a typical rhythm – or excitement – having an irregular rhythm.

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