Internet Marketing for Dentists
Marketing is an ever evolving tool used to connect with potential clientele, or patients rather in the case of dentists. This tool not only helps you connect with patients, but to grow your practice in a way that is impossible with traditional marketing. There is a case, however, for a tried and testing adverting medium referred to as direct mail marketing. But response rates are incredibly low at approximately 1.5% and investment is rather high at about.4 to.6 ¢ per piece of mail sent out. A typical direct mail campaign for dentists is at least three thousand dollars. Oh, you also have to factor in set up costs, which are typically another five hundred dollars. Most dentists end up spending several hundred dollars per new patient when utilizing this form of advertising. But there is a better way!
Rather than gamble on people responding to your spammy advertisements that people frankly don't want sent to their homes, have them look you up via the internet. The first step is to get up on the web. Most dentists have understood the importance of a web presence but there are some that are stuck in their ways. But what most dentists don't know is that even if you have a website, there is a good chance that you aren't being found online because of the intense competition that exists in most cities across the Untied States. If you aren't on page one of Google, then patients are not finding you. In a 2010 study by Chikta, they found that results on the first page of Google received approximately 94% of search traffic. In other words, if your website is not on page one, then your website isn't doing much for you. healthcare digital marketing
What can you do to get on page one? One of the most important things you can do is get backlinks to your website. What is a backlink you ask? A backlink is a referring link from another website to yours. It can be extremely challenging to obtain these links but the best way to get them is by writing compelling content on dentistry and post it to your blog. Over time, this content will become visible in search engines and will link back to it as a resource.