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Social Media Explained at an Expert Level Regarding B2B Social Media

I felt the necessity to write this informative article following a recruitment firm asked among our clients if the marketing person whom these were staffing needed to learn social media. The task was something marketing position and our client is really a transoceanic fiber optic cable owner and operator. This question immediately raised concern amongst myself and my company's sales and marketing recruiters Instadp. The situation with social media marketing is that some marketing employees do not take some time to understand about its strengths and weaknesses prior to moving forward with a marketing plan involving social media. What marketing professionals and the people who hire them need to comprehend is that “social media” is what it really sounds like. It's something that many people view and disseminate within their spare time, and there are only certain industries which are truly able to take advantage of it. From what our sales and marketing recruiters have observed, these types of companies benefitting from social media marketing do not sell their product to other businesses. Instead, they sell directly to the consumer. For instance, YouTube is technically social media marketing, but many CEOs just utilize it being an excuse to obtain themselves on web television. While some business to business social media marketing initiatives do come out to be successful marketing tactics, more regularly than not they only use up time and energy (and money) that could be better spent emphasizing other designs of business development.

The sales and marketing recruiter who asked our client about if the candidate needed to learn about social media marketing really had no idea what he or she was talking about. To start with, to obtain a specialist in the field (somebody who knows what they're talking, in place of just throwing the phrase on their resume) it will probably cost a lot.

Second, a company (our client) that's marketing themselves as a price effective transoceanic fiber service with 10G capacity (instead of the 40G lines, which will make up the majority of transoceanic cables) is mainly targeting technology departments within financial-related companies and probably has no need to create a cultural buzz about their product. The item is cost effective however, not cutting edge. However, our client was planning to hire the seller who asked these question, and for plenty of money. I don't know why 80% of marketing employees don't learn social media marketing, however they don't. From what our sales recruiters have observed, however, the very best ones always do. Personally, this makes me skeptical of several of them. Deficiencies in knowledge regarding social media marketing and its uses results in marketing departments checking the business checkbook to the first person who calls and says the language “social media.” Since this sort of media is definitely an aspect of marketing, it is the marketing department head's responsibility to stay updated with how useful or irrelevant it is to the company's business development.

Another facet which made these statement look like the individual didn't know what these were speaking about it is the fact if our client was to put something on YouTube, it would not be found. Just how many tech departments at hedge funds are searching around YouTube or Google Video for transoceanic cable providers? Instead, the prospective head of marketing for this provider will have to know that they're not going to make a huge buzz via the social media marketing channels, including Twitter. Most firms with a B2B focus might start a blog hoping to obtain followers on Twitter, but their target market is probably not searching around for blogs or Twitter feeds. Optimizing the business blog for SEO is not likely to work either until you are a specialist at internet search engine optimization. Twitter really is best suited for online newspapers, celebrity watch lists, sports news (fantasy football) trending, etc. Everybody is speaking about social media marketing, but just a small percentage of the people actually knows what it is. The statement by the above-mentioned recruiter showed deficiencies in any knowledge of this form of media because, for the most part, our client will need to stay out of social media. Besides signing on a big client and wanting to obtain the word out (technically PR marketing, not social media), seemingly the sole interesting media the firm would manage to arrive at draw attention to themselves could be negative coverage in online or traditional media.