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The themes, plug-ins, extensions, and tools supplied by ecommerce platforms ensure it is easier for enterprises to take their businesses online. You have option to pick from several ecommerce platforms according to your precise needs and objectives. Unlike other ecommerce platforms, OpenCart is open source and free. Hence, you can use this online store management system to build and run ecommerce websites without paying any monthly fees. As well as reducing ecommerce application development cost, OpenCart also is sold with features to accelerate custom web store development rent items.
It lets you build and customize ecommerce applications using popular technologies like HTML, PHP and MySQL. Also, OpenCart causes it to be easier for you really to build, maintain, and upgrade the internet store by supporting model-view-controller (MVC) pattern. Also, it will help one to promote and sell products to more customers by supporting multiple languages, currencies, and payment gateways. You can even make the most of the features supplied by OpenCart to produce a robust ecommerce website according to your precise needs.
Features that Make OpenCart Contend with Commercial Ecommerce Platforms
Supports MVC Pattern
As mentioned earlier, OpenCart is developed based on MVC pattern. The MVC pattern lets you accelerate web store development by keeping the user interface and business logic layers separated. The separation further can help you to maintain the ecommerce website quickly and make changes to its source code without the hassle. At the same time, you can customize the open source ecommerce platforms according to your precise needs simply using HTML, CSS, PHP, and MySQL.
User-Friendly Admin Interface
OpenCart further includes a simple and user-friendly admin interface. It lets you manage multiple stores via a single admin interface. You can even utilize the admin interface to categorize users/user groups, and set precise access and privileges for each user. At the same time, you can use the admin interface to access information linked to customers, sales, and orders. The newest version of OpenCart also comes with a admin interface that is accessible on both computers and mobile devices.
Supports Unlimited Products and Categories
OpenCart causes it to be easier for you really to sell a significant number and variety of products by supporting unlimited products. It even lets you organize and display the merchandise in a structured way by creating multiple categories and subcategories. You have option to create many categories and subcategories, and assign products to individual categories. OpenCart also lets you sell both physical and digital products. You can even boost online sales by giving the marketing features supplied by the open source ecommerce platform.
Helps to Drive Online Sales
As well as facilitating sale of both physical and digital products, OpenCart further helps one to promote the merchandise and increase online sales. The admin dashboard supplied by the ecommerce platform lets you create and monitor digital marketing campaigns from a centralized location. At the same time, OpenCart also can help you to boost online sales by implementing reward programs and improving customer journey. You can even make the most of a built-in system supplied by OpenCart to promote the merchandise effectively through customer reviews, comments, and ratings.
Supports Multiple Languages, Currencies, Payment Gateways and Shipping Methods
Unlike other commercial ecommerce platforms, OpenCart does not permit you to sell products through various online sales channels. However it can help you to market products to customers regardless of their current location by supporting multiple language, currencies, and payment gateways. As well as supporting thirty-five payment methods, OpenCart also allows you to setup recurring payment selection for customers and sell product through subscription. At the same time, you also have option to pick from several shipping options based on the shipping address of individual customers. These options help you to sell your products in a flexible way and improve shopping connection with global customers.
Choose from Many Themes and Extensions
OpenCart is developed as a modular ecommerce platform. It allows users to customize and extend its functionality by adding specific modules. You have option to increase the core functionality of the ecommerce platforms by installing extensions for bestsellers, latest, special, manufacturer, and information. Also, you can use the Extension Installer supplied by the platform to include modules without writing additional code. Likewise, you can make the internet store appealing by downloading a beautiful theme from the OpenCart marketplace. At present, you have option to pick from over 13000 themes and extensions. However, many of these themes and extensions are commercial and paid.
Refines Product Search
Most users nowadays love fast and responsive ecommerce websites. They even expect the web site allowing them to find and compare relevant products without the hassle or delay. OpenCart enables customers to gather details about relevant products through refine search. You are able to crate filters to create it easier for customers to find and buy relevant products. The filters can be created exactly like categories. Nevertheless the filters will make it easier for customers to gauge and compare products based on several parameters including price, manufacturer and condition.
Keeps the Ecommerce Website Responsive
A large percentage of customers nowadays access ecommerce websites on their mobile devices. Hence, you'll need to make the ecommerce website accessible and look great on smartphones, tablets, and desktop/laptop computers. OpenCart is developed as a responsive ecommerce solution. It creates the internet store accessible on a number of devices by keeping it responsive. You can even boost the mobile-friendliness of the internet store by utilizing responsive themes.
Generally, you can always consider using OpenCart instead to commercial ecommerce platforms. But you mustn't forget that OpenCart, like other ecommerce platforms, has its own shortcomings. As an example, OpenCart lacks a few of the robust features supplied by other ecommerce platforms like caching and hook system. Also, it requires you to use additional plug-ins and extensions to boost the ecommerce website's functionality and performance rent items. However, it's been evolving consistently to compete with other commercial ecommerce platforms. You are able to still consider using OpenCart build a custom ecommerce website developmnet without investing additional time, effort, and money.