21 Ways To Amplify Your Restaurant Marketing
However, considering the fierce competition and about 60% failure rate of restaurant business, it is vital that you get your marketing strategy not just right but top notch. As a good food lover, I have carried out in-depth research on why some restaurants fail despite cooking their best, while others succeed with just average dishes. My research has revealed that succeeding at restaurant business is beyond cooking the most palatable of dishes. The success of any restaurant business bears down on its marketing strategies. In this post, I would be highlighting nine tips for restaurant marketing using effective marketing strategies. The prime directive for effective digital advertising is building a home base or website.
These are called mentions and are really valued by food bloggers and influencers. Instagram is one of the best ways to promote your restaurant on social media, as visual content is in high demand. By following other restaurants on social media you can get an insight into what some of the best restaurants in the world are doing. You can then develop these ideas and create them for your restaurant. You can also find lots of apps by visiting the ‘App Stores’ and searching by category for food and drink. You’ll find all the top apps there that can list restaurants like yours.
This could include putting up posters in your restaurant, handing out flyers to help promote an event or giving away free samples at the event itself. By getting involved with what’s going on in your local area, you can show potential customers that you’re more than just a place to eat – you’re a part of their community. Local SEO is the process of Restaurant Marketing the rankings of physical business locations in search engines. As a restaurant owner, an important digital marketing goal should be to improve your local SEO ranking. This will help ensure that your business comes up as one of the top results when people search for restaurants in your area.
Your website would be fairly basic, but it would enable customers to browse your menu, order and pay, and even select delivery or click and collect. Since March 2020, restaurants have had to become even more savvy with their marketing. Limited to takeaways only, marketing – in particular social media marketing – has become integral to both customer communication and to keeping those orders coming in.
Research shows that the best time to post on this social network is when people are hungry (9 a.m., noon to 1 p.m., and 8 p.m.). Time your content to show up in potential customers’ feeds when they’re craving their next meal, and you’ll have a better chance of getting them offline and into your restaurant. The good news is that many of the tips in this article focus on timeless marketing strategies, like building relationships with your customers to drive restaurant sales.
Here’s a quick summary of all the ideas that we’ve shared with you today. You may also want to tweak your menu to suit these occasions. Some groups may appreciate a taster menu of sorts where they can get a sample of every type of dish, while others may enjoy super-sized party portions of your most popular sides. These options will heavily depend on the type of cuisine you offer and it’s important to fit the needs and preferences of your consumers. There are plenty of other creative ways to make use of your restaurant stats, but this should give you a rough idea of where to start.