Your SEO Company and Social Media Marketing – Providing Low Cost Marketing Options
A fascinating trend has emerged in the beginning of 2009 which will impact your marketing strategy and the selection of SEO company.Because we are in challenging economic times, many businesses are looking to save lots of profit their marketing budgets. This look for low-cost marketing has increased the significance of social networking, a reasonable and effective marketing option.
Ron Callari, writing for Scoop Independent News in New Zealand, predicts that “businesses will have a more integrated way of social marketing in 2009 to save lots of money while the economy continues to falter Harley Dean. Low-cost social marketing will become the tool of choice.” He also believes that SEO companies will help businesses repurpose their offline messages for redistribution on social networking sites, like social support systems, blogs, wikis and video sharing sites. This may, in turn, increase their reach and their “search authority” ;.
Supporting Callari's statements, a recent study out of Toronto shows that 82% of Canadian business leaders plan to spend more on social networking marketing in 2009 than they did in the last year.
Further evidence of the significance of social networking marketing was noticed in a news story from the Wall Street Journal in January, 2009, which stated that advertisers have begun moving their dollars away from search advertising and towards mobile platforms and social networks. The article continues to say that search engines haven't faded from the landscape, but a significant shift towards social networking is obviously underway.
So, how can your organization ride the wave of social networking marketing? It is not as straightforward as you could think. There are numerous social networking sites. An SEO company with expertise in social networking marketing can determine which sites are most worthy of you. The organization can do research for you, and allow you to get communicating effectively with your target market on the platform they are usually to use.
Establishing a presence on a social media site involves continuous effort and expertise in creating the proper type of content. A skilled SEO company can help you navigate these waters.
Social networking marketing takes a lot of planning and a lot of work to make sure you maintain the proper amount of activity on the sites you decide on to participate in. Your SEO partner can plan a highly effective, long-term technique for building the kind of presence you'll need on social networking sites.
Integration is the key to real success in almost any marketing. Your SEO company can also help you create the synergy, mentioned by Callari, between your offline materials and social networking marketing initiatives.
With many people predicting that social networking will supplant or at the very least equal SEO in popularity this season, your organization needs to link up by having an SEO company that knows social networking marketing in order to keep up with competitors and reach your desired audience effectively and affordably.