What Do Seniors Love About Slots?
As you get older your eyes, ears and reflexes aren’t quite what they used to be. The best thing about slots is that none of that matters!
The sounds are loud, the pictures big and bright, and the win isn’t dependant on you reacting fast enough.
Slot machines are a lot of fun for everyone, not just older casino goers. This is because they are very addictive. The wins are random and frequent enough that you’re inclined to keep playing, just in case the next hit is your big win.
Everything from the sounds to the intermittent wins are specifically engineered to give your brain big hits of dopamine, known as “rewards”. Your brain is wired to want more and more of these rewards, which is why you keep on playing.
The design of slots is so effective that many elements have actually been copied by dating apps, to keep users hooked and coming back for more.
Casinos capitalize on the fact that older players have a lot more free time. Marketing is targeted at the older generation and casinos are probably the most accessible places on the planet!
Casinos will send out vouchers and offers to encourage more older people to come in and play.
They are friendly. Many old people’s homes and communities arrange day trips out to casinos so it’s a fun day out with friends.
Once there, the slot machines are so appealing for their straight-forward layout and ease of access.
Many older people believe they are a burden to their families or are excluded from society. But alone at the slots machine the sounds and lights are cheering you on. Suddenly the world is more inviting and you’re once again the star of your own life and you feel young again.
For under-35s, gambling appealed to 21% of those asked, whilst for those over 35 years it appealed to double that percentage.
This is a concern for the casino industry as they try and figure out how to stay relevant with younger and emerging generations. Brian Christopher and other social media personalities can help to attract a younger audience to slot games, but that has its limits.
Today’s younger generations hit up these mega casinos and go wild on the dance floor. With expensive drinks and entry prices to clubs the casinos are still making their money back.
As for the older generations, gambling is very much at the heart of many of their social events. Bingo is hugely popular.
A cheap night out and a date with Lady Luck that could brighten your month, plus a good laugh with your crew. It’s easy to see the appeal.
The other thing, of course, is that with age the aversion to risk starts to slacken off again.
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Perhaps it’s feeling closer to the end of their lives they feel they have less to lose. For many they’re no longer as able bodied and this is a sedentary way of getting the thrill and adventure of a distant youth.