LizaHadiz

fashion

(Republished)

Speeding down the road on her pale blue Triumph 21, Jane turns and stops to join the other bikers at the side of the road. Mick, her boyfriend, is waiting for her. They are part of the Rockers, one of Britain’s youth subculture of the 1960s. They are all going to Clacton to spend Easter weekend at the seaside. It turned out to be a day they would never forget.

Fifty-six years later, Jane recalls what had happened that Easter weekend in 1964. “By the time we arrived at the seaside, Mods had crowded the beach.”

This was the beginning of the infamous ‘Battle of Pier Gap’. The clash between two youth groups, the Rockers and the Mods, would make history on this beach. By the end of the day at Clacton, arrests were made on both sides.

Mary, who was also present at Clacton that day, left the scene on her Vespa after her fellow Mods, boyfriend Jimmy and cousin John, had been arrested. The next morning, she woke up to a media frenzy which shook the country. The papers reported about a youth gang fight on the beach, describing it as the moral decadence of Britain’s future generation. Mary realized that the whole thing was blown out of proportion.

The overwhelming press coverage had turned the Rockers and the Mods into the image of Britain’s ruthless teens. As Mary remembers it, “Some of the things that the papers said happened were true, but most weren’t.”

The Mods were a new breed of British youngsters that emerged after the Rockers during the 1960s. They ditched the loud motorbike, heavy leather jacket, denim, and boots—the ‘50s-rooted culture that the Rockers worshipped—for scooters and continental style attire. Mods danced in R&B and Jazz clubs, while Rockers listened to American ‘50s Rock and Roll. They may have not liked each other, but any clashes were, as Jane described, “harmless compared to England’s backstreet gang fights.”

The series of ‘60’s seaside battles (in Margate, Brighton, Hastings, Bournemouth, and Clacton) were isolated events, each causing minor damage. The media turned the events into something more perhaps because they needed “news” to write about after Britain had rose from its war-torn state. For Jane, this did the damage. She resented the fact that, “[their] Rebellion against the system was shifted to a gang war problem.”

Nevertheless, aside from the intention of creating a media sensation, the papers may have been expressing, albeit in a rather exaggerated manner, what at that time appeared frightening to the older, wartime generation: A new generation of teens who are independent and have spending power, and with the military draft abolished, have no responsibility to the country.

The Rockers and Mods were working teens, better educated and some were making more money than their parents. They were able to purchase motorbikes and buy better clothes than their parents. When it came to clothes, the Mod had a distinctive taste, but with a philosophy to go with it.

“It was about individuality,” former Mod, Mary explained, “We didn’t want to be part of the masses, we wanted to be a different working class.” For Mary who is a week shy of her 72nd birthday, the Mods were a symbol of rebellion against the old way of doing things.

Unsurprisingly, the industries welcomed the consumerism of the new generation. The Rockers’ love for big motorbikes resulted in the boom of Britain’s motorcycle industry and the Mods’ love for clothes benefited the fashion industry. Wide media coverage took the Mod look from the streets to the stores. But by this time, for the original Mods, this meant the end of it.

The media and the industries undeniably contributed to the fall of the Rockers and the Mods ‘60s subcultures. “We started from the streets, Mods were underground. It was about freedom. When everybody started dressing the way we did, it was over for me,” Mary, explained. She couldn’t have said it any better.

-Some Thoughts from the Cappuccino Girl- (2022)

Note:

Mary and Jane are loosely based on real people; Mick, Jimmy, and John are fictitious.

This article has been published on YouMe.social and TheTundra.com in 2020.

You might be interested to read about Britpop: https://feministpassion.blogspot.com/2020/12/the-not-so-hip-britpop.html

Or read Who Were the Mods?: https://wordsmith.social/cappuccinogirl/who-were-the-mods

#rockers #mods #history #fashion #UK #popculture

Music and fashion in our pop culture eventually become a regular part of our life because we hear, wear, or see them every day. We tend to forget that some pop cultures first started out as a subculture or even a counterculture. In fact, if we look back in history many trends were actually a response to the social, political, and economic environment. Many of course started as a youth lifestyle characterized by the music and fashion youths strongly identified with.

During the 50’s in the UK, a new urban youth culture called the mod (from the word modern, because the youths were into modern jazz) began to emerge. Like other social or cultural changes that have happened in the past, coffee houses were also an important part of the mod social setting. The mods would cruise around the city at night on their scooters and hang out in coffee houses where they listened to jazz and ska out of a jukebox—popular music genres of postwar Britain.

The mods had a distinct style and were very fashion conscious. Influenced by French and Italian art films, these youngsters wore tight suits and pointed shoes. The mods came from urban working-class communities who, because of better economic conditions and job opportunities after the Second World War, were able to live a somewhat consumptive lifestyle of fashion and staying out at night. Buying clothes was an important part of the mod lifestyle, where mods spent most of their wage.

Mod women popularized androgynous fashion by wearing masculine leather jackets as they rode their scooters through the night. Women were quite visible in the mod culture. As working women, their economic independence allowed them to adopt the mod lifestyle.

At a glance, the mod lifestyle may appear to have no political relevance, but it was a political statement in itself: a rebellion against the conventional postwar English life of hard work and conformity. The youths felt that the values their parents held did not get them anywhere better.

In the swinging 60s, the mod style became a trend in London’s center of fashion, Carnaby Street, and overnight the fashion industry launched Twiggy as a mod fashion icon. Likewise in the music scene, mod was the buzzword and new rock bands, such as The Who and The Small Faces, identified as mods. David Bowie also sported the Mod look. Once a counterculture, mod became commercialized and turned into pop culture.

The mods later evolved into the skinheads. These original skinheads had reggae and ska on their jukebox playlist, and were a mixed-ethnic group of working class youngsters; quite different from what would be commonly associated with the skinheads of today.

Fashion and music associated with mods experienced a series of revivals, especially in the ‘80s. Rather than being too fashion conscious, the mods of this era took a lot more interest in political issues. Such is the case with bands like The Jam and The Style Council who sported the mod look.

Nice to see that mod-influenced fashion is still present today, although unrelated to what mod had stood for and only reminiscence of the rebellion the counterculture once inspired.

-Some Thoughts from the Cappuccino Girl- (2019)

You might be interested to read: The Rise and Fall of the Rockers and the Mods https://wordsmith.social/cappuccinogirl/the-rise-and-fall-of-the-rockers-and-the-mods

#Mods #history #music #UK #fashion