So You Want to See the President!, that's the title of the four-panel suite of paintings that, for decades, hung in the White House. Painted in 1943 by celebrated American artist Norman Rockwell, the suite portrays the waiting area outside the Oval Office, where citizens from various professions and officials gathered in hopes to meet the President. The paintings captured the democratic spirit of the era. At the height of World War II, it reflected a unifying vision of American society.

Amid the anxieties of wartime and economic uncertainty, Rockwell crafted images that evoked the nostalgia of the American Golden Age, depicting the comforts of family life and a secure home. Mainstream media often promoted this image of prosperity—which Rockwell was able to translate so well onto his canvas—to soften the realities of economic hardship and racial tension. Conservative outlets like The Saturday Evening Post used the psychology of nostalgia to soothe public unease rooted in economic vulnerability and to foster a sense of cohesion amid a racialized society. Norman Rockwell would later become a cultural icon, best known for his illustrations in The Saturday Evening Post, from the interwar years to the early decades of the Cold War.

The post-First World War period was marked by economic expansion and rapid growth, followed by a flourishing cultural environment and shifting social norms, epitomized by the emergence of the flapper counterculture. It was also a time of political progress as women finally secured the right to vote. Yet the Roaring Twenties was also a decade of economic disparity—low wages for the urban working class and persistent hardship for rural Americans—leaving many vulnerable. Not surprisingly, it was a period of continued racial tensions, marked by the resurgence of the Ku Klux Klan and the passage of the restrictive Immigration Act of 1924.

Interestingly, Rockwell’s celebrated depictions of the idealized male breadwinner nuclear family—spanning over four decades—continue to resonate with segments of the American public today.

Nevertheless, under the strict editorial direction of The Saturday Evening Post, Rockwell’s images not only masked the social tensions but also obscured the shifting norms reshaping American society. Readers were deflected from reality by scenes that told the story of a stable and harmonious American society centered on the “typical” male breadwinner and female homemaker nuclear family. Absent in these images were the independent flappers and hardly visible were the working-class, particularly women, both white and of color.

Twenty-five years later, the welfare policies and economic boom of post-World War II made the idealized male breadwinner family attainable, although very briefly, for middle-class and upper-class households. Yet this image of mainly white, suburban families, continued to be perpetuated by mainstream media for decades. It was an image that also aligned with the US government’s Cold War narrative, which promoted the nuclear family as a symbol of capitalist superiority in contrast to the collectivist ideals of communism.

Following the civil rights movement that shifted perceptions about society, new laws and policies were enacted to reduce racial and gender inequality. These reforms transformed social norms and values around family and sexuality, and shaped institutions. However, not all segments of society embraced these changes. Rockwell himself grew weary of the editorial constraints imposed by The Saturday Evening Post and, in 1963, left to work for Look magazine. There, he crafted some of his most controversial works that confronted the inequalities and tensions shaping America.

Like feminism, the far-right views women’s role in care work as undervalued by society; however, far-right supporters generally attribute this to the cultural hegemony of neoliberalism and liberal feminism.

Interestingly, Rockwell’s celebrated depictions of the idealized male breadwinner nuclear family—spanning over four decades—continue to resonate with segments of the American public today. On various digital platforms, some women from diverse ethnic backgrounds who support far-right ideologies have expressed dissatisfaction with contemporary society, describing a sense of peace and empowerment upon embracing traditional gender roles. This discontent often cites feminism for promoting a perception that privileges professional women over traditional homemakers—diminishing the cultural value of housewives and of men as primary providers and protectors.

Like feminism, the far-right views women’s role in care work as undervalued by society; however, far-right supporters generally attribute this to the cultural hegemony of neoliberalism and liberal feminism. This hegemony, in their view, has stigmatized traditional values and gender roles, where masculinity is more often loathed than encouraged and men are no longer seen as women’s protector, both in the social and economic sense. Such cultural dominance, they argue, are among the factors contributing to the decline of what they consider “true American values.”

Furthermore, the hegemony that promotes multiculturalism and diversity is perceived by far-right supporters as contributing to unresolved societal issues, such as job insecurity, limited access to public goods, and increase in crime rates, including violence against women. The increase in immigration is often cited as a cause of these problems even when such claims are not reflected in data and statistics.

The far-right movement, therefore, seeks to restore traditional “native” values as a way of deconstructing what they perceive as a broken society. However, the dissatisfaction is often attributed to shifting cultural norms, while in fact, it stems from systemic issues. The lack of accessible and trustworthy childcare, the absence of family-friendly labor policies, and the persistence of traditional gender roles that impose a double burden on women all contribute to the difficulties faced by many—particularly mothers.

Scholars interpret this as a backlash against the failure of neoliberal governance to deliver broad-based economic security and social cohesion.

Moreover, the movement asserts that saving America from perceived cultural decadence requires strengthening a monocultural national identity and reasserting national control over the economy, as economic sovereignty is framed as a moral imperative to restore traditional family values and cultural order. This vision reflects its supporters’ economic anxieties and fears of cultural displacement. Scholars interpret this as a backlash against the failure of neoliberal governance to deliver broad-based economic security and social cohesion.

Scholars have observed that neoliberal policies in the United States have deepened inequality: wages have stagnated for much of the working class, labor protections and social safety nets have eroded, and corporate profits have soared—concentrating wealth at the top. Privatization and deregulation have rendered public goods such as higher education, healthcare, and housing increasingly unaffordable. Critics of neoliberalism argue that policies prioritizing market efficiency over social equity have fueled job insecurity, housing shortages, rising rents, and racialized vulnerability. These systemic failures have contributed to cultural fragmentation, institutional distrust, and adverse political polarization.

So You Want to See the President!—which was commissioned in 1943 by Stephen T. Early, Roosevelt’s press secretary—depicted various groups in American society, conveying a unifying vision of democracy. Yet it reflects a white, middle-class lens on civic participation, mirroring the exclusionary politics and cultural norms of its time, in which structural diversity and inequality were obscured. The suite was removed from the White House in 2022 following a family ownership dispute and is scheduled for auction. While the paintings hold significant historical value, the suite’s removal is timely given that the country seriously needs to bridge political polarization. To move forward, reflection is urgently needed to envision a post-neoliberal governance that centers equity, care economies, labor protections, and democratic accountability, while dismantling structures that perpetuate marginalization and safeguard concentrated wealth.

-Some Thoughts from the Cappuccino Girl- (2025)

#history #art #WorldWar1 #WorldWar2 #US #Politics #feminism

You might be interested to read: From Global Power to Existential Anxieties: How Colonialism and Migration Shape the UK

Image: Artnet News

Sources:

Ainsworth, Garrett (2024) ‘Why Neoliberalism Has Failed Us: How Republican Economic Policies Promote Inequality.’ Michigan Journal of Economics. https://sites.lsa.umich.edu/mje/2024/03/18/why-neoliberalism-has-failed-us-how-republican-economic-policies-promote-inequality/ [8 November 2025].

Bradatan, Anastasia (2023) The Overlooked Roles of Women in Far-Right Extremist Organizations and How to Prevent Their Further Radicalization. Fordham Law Voting Rights and Democracy Project. https://fordhamdemocracyproject.com/2023/04/26/the-overlooked-roles-of-women-in-far-right-extremist-organizations [19 October 2025].

Campion, Kristy and Kiriloi M. Ingram (2023) ‘Far-right “Tradwives” See Feminism as Evil.’ Their Lifestyles Push Back Against ‘the Lie of Equality.’ The Conversation. https://theconversation.com/far-right-tradwives-see-feminism-as-evil-their-lifestyles-push-back-against-the-lie-of-equality-219000 [19 October 2025].

Cohen, Alina (2025) ‘Norman Rockwell Paintings That Once Hung in the White House Bound for Auction.’ Artnet News. https://news.artnet.com/market/norman-rockwell-president-white-house-paintings-auction-2704973 [4 November 2025].

Joppke, Christian (2024) ‘Neoliberal Nationalism and Immigration Policy.’ Journal of Ethnic and Migration Studies. https://www.tandfonline.com/doi/pdf/10.1080/1369183X.2024.2315349 [8 November 2025].

Leidig, Eviane (2021) “We Are Worth Fighting for”: Women in Far-Right Extremism. International Centre for Counter-Terrorism – ICCT. https://icct.nl/publication/we-are-worth-fighting-women-far-right-extremism [19 October 2025].

Shams, Shahrzad, Deepak Bhargava, and Harry W. Hanbury (2024) ‘The Cultural Contradictions of Neoliberalism: The Longing for an Alternative Order and the Future of Multiracial Democracy in an Age of Authoritarianism.’ The Roosevelt Institute. https://rooseveltinstitute.org [8 November 2025].

Stiglitz, Joseph (2024) ‘How Neoliberalism Failed, and What a Better Society Could Look Like.’ Working Paper. Roosevelt Institute. https://rooseveltinstitute.org [8 November 2025].

Williams, Katherine (2024) Women's Engagement with the Far Right: A Quest for a More Holistic Understanding. Compass Hub. https://compass.onlinelibrary.wiley.com/doi/10.1111/rec3.12495 [19 October 2025].

Zamora, Daniel and Niklas Olsen (2019) How Decades of Neoliberalism Led to the Era of Right-Wing Populism. Jacobin.com. https://jacobin.com/2019/09/in-the-ruins-of-neoliberalism-wendy-brown [8 November 2025].

POPULAR TOPICS #subculture Gurlesque: Poetics of the Bizarre, Ugly, and Feminine #films Mrs. Robinson, Countercultures, and Politics #history The Dutch Golden Age, Golden for Whom? I also write articles here: https://feministpassion.blogspot.com/

Dark, gloomy, with a dash of horror. That is how Goth literature is mostly described. Looking back, Goth gave the stage to medieval women writers challenging the norms of the day. Centuries later, Goth grew into a subculture in the music genre, the fashion world, and as a way of life that represents nonconformity. This element of nonconformity in Goth, often romanticized as being dark feminine energy, has continued to evolve to this day in pop culture, in clubs, in the life lived by today’s Goth generation.

As a literary genre, Goth came out of the post-Romanticism era in medieval England. Some say it is a subgenre of Dark Romanticism. Classic Goth features dark romance with a damsel in distress in a remote, gloomy castle in the mountains, waiting to be rescued.

If we take a look at what, or rather who, the term Goth referred to, we will see that it referred to a Germanic tribe which were responsible for the fall of Western Rome. The ancient Goths, called the barbarians by the Romans, invaded Rome and weakened Roman culture. Their kingdoms rose after the demise of the Western Roman Empire. The two branches of the tribe, the Visigoth and Ostrogoth, where its people were believed to have originated from Scandinavia, paved the way for the rise of medieval Europe while spreading Goth culture. The term Goth was then generally used to describe a style of medieval architecture that was popular in the 12th to 16th centuries. The castles typically featured masonry pointed arches and stained-glass windows—the epitome of Goth architecture.

So how did this medieval genre with its signature chivalry trope turn into a subculture of rebellion and nonconformity?

The medieval setting in literature characterized by remote castles, mystery, and terror with romantic overtones were known as Goth because of its association with medieval architectural type of settings. The first novel to be called gothic was one given such name by the author himself. Horace Walpole’s Castle of Otranto, published in 1764 was the first gothic novel, where he used the subtitle, “A Gothic Story.” He used the term to describe something barbarous and medieval. Other novels following this style of dark and medieval setting with the damsel in distress trope have since been labeled Gothic.

So how did this medieval genre with its signature chivalry trope turn into a subculture of rebellion and nonconformity?

Although it is one of the most classic forms of patriarchy in literature, Goth in fact gave rise to women writers and more women readers. The genre emerged at a time when women’s literacy in England was on the rise as well as the educated middle-class. Women began to write and more were reading. Ann Radcliffe is considered to be the first Goth female writer; her first novel, The Castles of Athlin and Dubnayne (1789), was written anonymously. Then she rose to fame and fortune with four more novels during her lifetime. This was an important moment in history as it was around the time Mary Wollstonecraft published A Vindication of the Rights of Woman (1792). Although Radcliffe's writing still leaned towards the patriarchal values of the time, over the years, Goth evolved as more women authors began to create less traditional female characters and thus began the conversation of patriarchal oppression and social change.

Radcliffe herself bore the label of being anti-Catholic because her novel The Italian (1797) portrayed elements of Catholicism negatively. Later female Goth authors, such as Louisa May Alcott, Charlotte Bronte, Emily Bronte, and Mary Shelley would challenge gender roles and raise issues concerning subjugation, class, and female autonomy through their female characters.

Siouxsie Sioux (Pinterest)

Centuries later, in the music scene, Goth rock became a genre that embraces this attitude of dark fearlessness. This genre is marked by its poetic lyrics that romanticize darkness with themes of nihilism, sadness, pain, and death presented by haunting vocals, heavy basslines, and distorted melodies with an ambience of gloom. Well, of course this is a generalized description, however, the dark music and style of Siouxsie and the Banshees and the Cocteau Twins are often used as typical examples of Goth music and fashion, whether the bands like it or not.

Gothic rock emerged during the post-Punk era in late 70s Britain with Joy Division and Bauhaus considered as pioneers. The genre flourished throughout the 80s, and then further evolved in the 90s and 2000s. To go with the music, Gothic fashion reflected the dark mood with its trademark black attire, dark hair and makeup, and often androgynous appearance. However, dark eye makeup aside, Nico (German singer-songwriter, once of the Velvet Underground) with her proto-Goth sound is the godmother of Goth rock.

Women found their voice through Goth literature in 18th century England and women authors used it as a means to express critique of the society they lived in. Because of the famous Gothic women writers and their nonconforming narratives, Goth is associated with women’s equality and modern-day feminism. Fans of Gothic novels will find a somewhat wide range of this literature penned by female authors today.

Interestingly, centuries after the emergence of female-penned classic Goth literature, out of Goth rock emerged a new female image of feminine rebellion and empowerment. Earlier, the punk era saw more women playing in bands. However, during post-Punk, we saw the rise of a few female icons in Goth rock, like Siouxsie herself, and they were definitely no damsel in distress.

Goth is not just a literary or music genre or even fashion trend.

Fashion-wise, Goth faded in the 90s but like the cycle of fashion that repeats itself, Goth has re-emerged—sometimes called Neo-Goth for ditching the black dress code—but still maintains the dark feminine energy that fuels Goth-girl power. Examples are in today’s popular TV series, such as Wednesday, or Goth clubs in different parts of the world.

Goth is not just a literary or music genre or even fashion trend, although it may be for some. Goth actually represents a way of life that is, according to its followers, founded on equality and values outside established norms. Today’s Goth generation tries to live a life of freethinking and sexual freedom founded on a gender egalitarianism which was considered lacking in previous subcultures. Although today’s Goth subculture is post-feminist, it nevertheless faces the struggle of achieving inclusivity and ousting heterosexist norms. The revolution goes on!

-Some Thoughts from the Cappuccino Girl- (2023)

#Goth #Gothrock #Gothfashion #music #feminism #gender #subculture #counterculture #literature

You might be interested to read: Who Were the Mods? Modernism and Paris After the War Check out my other blog, Some Thoughts from the Cappuccino Girl for topics on gender and history.

Top Image: Rob Oo (Wikimedia)

Sources:

Darya (2018) ‘What the Hell Is Goth Music? Brief History of Goth Rock.’ Miss Mephistopheles. https://missmephistopheles.wordpress.com/2018/07/20/where-the-hell-did-goth-music-come-from-and-what-the-hell-is-it-the-history-of-goth-rock/ (Accessed 19 July 2023).

Jarus, Owen (2022) livescience.com. https://www.livescience.com/45948-ancient-goths.html (Accessed 19 July 2023).

Ledoux, Ellen (n.d.) ‘The Female Gothic: From the Second-Wave to Post-Feminism.’ Atmostfear Entertainment. https://www.atmostfear-entertainment.com/literature/books/female-gothic-second-wave-post-feminism/ (Accessed 20 August 2023).

Wilkins, Amy C. (2004) '“So Full of Myself as a Chick”: Goth Women, Sexual Independence, and Gender.' Gender and Society, Vol. 18, No. 3, pp. 328–349. https://www.jstor.org/stable/4149405 (Accessed 19 August 2023).

POPULAR TOPICS #subculture Gurlesque: Poetics of the Bizarre, Ugly, and Feminine #films Mrs. Robinson, Countercultures, and Politics #history The Dutch Golden Age, Golden for Whom? I also write articles here: https://feministpassion.blogspot.com/

The coronation of King Charles III on May 6th, 2023, marking a new era in the UK, coincides with another important event over a century ago. On May 6th, 1910, King Edward VII died, technically ending the Edwardian era and marking a start of a new one. In King Edward VII’s coronation in 1901, Queen Alexandra’s crown was adorned with the Koh-i-noor diamond—today, a controversial gem considered by some as symbolizing colonialism and imperialism, and which Queen Consort Camilla avoided to wear in her coronation. Interestingly, like today, the sentiments of anti-imperialism, albeit in no reference to the gem, had also echoed throughout the Edwardian era.

Although King Edward VII died in 1910, historians use the term Edwardian era to include the years onto the beginning of the First World War. Because the era was just before the Great War, some romanticize it as a golden age of a laid-back life with nostalgic summer garden parties. This created a misconceived image of a less turbulent era, while in fact it was a time of the upsurge of labor rights and suffrage.

Because the era was just before the Great War, some romanticize it as a golden age of a laid-back life with nostalgic summer garden parties.

Angels and Labors

The Industrial Revolution and urbanization during the Victorian era brought the prosperous middle class into the Edwardian era. However, class divisions (although less stringent) and wage gaps from the previous era were much intact in the new era, as was the gender ideology. It was considered inappropriate for upper- and middle-class women to work. However, advances in technologies, such as in transportation and communications, had opened more doors to Edwardian women who had to work for a living.

Thus, working class and lower middle-class women continued to play an important economic role for the country. According to the statistics of Edwardian times, one of every ten women were in paid employment. Women worked as teachers, clerks, and physicians’ assistants. With advances in photography, some well-to-do women as well worked as models. However, most working women were from poor households, who toiled in gender-segregated and low-paying jobs, and struggled in bad labor conditions, barely surviving; many also worked as domestic workers.

Women march with their symbol of freedom, the bicycle (bustle.com)

Like the Victorian era, the ideal middle-class woman was the “angel in the house” with servants. The typical middle-class household would have at least one live-in domestic worker, typically a woman. Interestingly, due to the middle-class lifestyle and the rise in consumerism, middle-class families even during this period were already reducing the number of children they’d like to have. Abortion (which was illegal) was the birth control method widely used.

Nevertheless, some changes late in the Victorian period provided impetus for Edwardian women’s advancement. One example is how Victorian women were able to defy society’s mores as well as gravity by learning to ride the bicycle. This made mobility less of an issue for most Edwardian women, especially as bicycles had become affordable to the masses. The bike was revolutionary in the sense that it gave women the freedom of movement and changed restrictive fashion. The split skirt which flows open during riding allowed Edwardian women to pedal with ease. The vehicle became a symbol of women’s liberation.

Against the backdrop of British leisure, however, was rising suffrage and labor activism ...

Suffrage and Labor

Against the backdrop of British leisure, however, was rising suffrage and labor activism, which was the momentum of the Edwardian era. The suffragette movement grew stronger and louder, despite protesters being arrested and forced fed in jail if they went on hunger strikes. Socialist thoughts began to flourish and labor strikes peaked. Between 1900 and 1911, the percentage of the working-class population involved in strikes increased more than three times.

Suffragettes were also involved in labor activism. In 1903, suffragette Emmeline Pankhurst and others established the Women's Social and Political Union (WSPU). The suffragette movement raised women workers’ issues, spurred rallies, and push for unionizing. Although not always on the same page with the suffragettes, women workers also advocated for suffrage, such as members of the Federation of Women Workers.

Pankhurst being arrested (Mashable.com)

In fact, in this era, there were issues raised that working women still face today. The welfare of working mothers as well as nurseries and childcare for all working women were issues already being raised at this time, particularly by suffragette and socialist, Ada Nield Chew. However, not surprisingly, the campaign did not gain much traction.

Domestic labor issues also did not find wide support due to conflict of interest between poor and wealthier women. The Domestic Workers’ Union (DWU) was established in 1909 and it campaigned for a 10-hour workday and for household work to be treated like industrial labor.

The Paradox

Moreover, anti-imperialists sentiments echoed through the era similar to today. Breaking away from Victorian values, Edwardian literature grew critical of imperialism, colonialism, and the class system.

Actually, anti-imperialist sentiments in Britain had begun in the late 19th century, but the controversial Second Boer War (1899–1902) had generated an increasingly critical view from radical liberals and socialists. In addition, the exploitation, abuse, and death occurring in indentured labor of the Indian people shipped to British colonies also sparked criticism towards the Empire until the practice finally ended in 1917.

Workers’ strikes continued throughout the era as the working class became increasingly dissatisfied with labor conditions. Between 1911 and 1914, there were over 3000 workers’ strikes; hence the period is known as “the Great Labor Unrest”. It was during this period, in 1906, that the Independent Labour Party (founded in 1893) established the Labour Representation Committee, which was then named the Labour Party.

Ready for the garden party, girls? (Pinterest.com)

During the war, suffragists took a break to focus on their support of the country. Women worked in replacement of men to support the war effort and supposedly for this contribution, they were awarded the right to vote, albeit not universal suffrage, in 1918. However, the war had destroyed an era which many cherished.

Coined the Golden Age of British life, the Edwardian era was nonetheless a hotbed of turbulence as different groups struggled against inequalities. In short, the era was a paradox of social unrest and summer garden parties.

-Some Thoughts from the Cappuccino Girl- (2023)

#Edwardian #suffrage #labormovement #Britain #history #gender #labor #feminism #women

Check out my other blog, Some Thoughts from the Cappuccino Girl for topics on gender and history.

Top image: Portrait of socialites Violet Morene and Yvonne Fitzroy modelling for Bassano, circa 1910 (npg.org.uk).

Sources:

Edgerton, David (2020) 'Britain's Persistent Racism Cannot Simply Be Explained by Its Imperial History.’ The Guardian. https://www.theguardian.com/commentisfree/2020/jun/24/britain-persistent-racism-imperial-history (Accessed 20 May 2023).

Gershon, Livia (2021) ‘Who Does the Drudge Work? Answers from Edwardian Britain.’ JSTOR Daily. https://daily.jstor.org/who-does-the-drudge-work-answers-from-edwardian-britain (Accessed 20 May 2023).

Harvey, Ian (2017) ‘The Most Beautiful Women of the Edwardian Era.’ thevintagenews. https://www.thevintagenews.com/2017/06/06/the-most-beautiful-women-of-the-edwardian-era/ (Accessed 7 May 2023).

HistoryExtra (2023) Edwardian Women: Their Lives, Rights & Fashion. https://www.historyextra.com/period/edwardian/what-life-like-women-edwardian-britain/ (Accessed 20 May 2023).

Intriguing History (2015) Women's Roles in Edwardian Era of British History. https://intriguing-history.com/womens-roles-in-edwardian-era/ (Accessed 21 May 2023).

Manners, William (2015) ‘The Secret History of 19th Century Cyclists.’ The Guardian. https://www.theguardian.com/environment/bike-blog/2015/jun/09/feminism-escape-widneing-gene-pools-secret-history-of-19th-century-cyclists (Accessed 7 May 2023).

Stephenson, Andrew (2013) ‘Introduction: Edwardian Art and Its Legacies.’ In Visual Culture in Britain Vol. 14, No. 1. Taylor & Francis. https://www.tandfonline.com/doi/full/10.1080/14714787.2013.750826 (Accessed 18 May 2023).

Thorpe, J.R. (2017) ‘The Feminist History of Bicycles.’ Bustle. https://www.bustle.com/p/the-feminist-history-of-bicycles-57455 (Accessed 30 April 2023).

Victorian Era (2022) Features of Edwardian Era Literature. https://victorian-era.org/edwardian-era-literature.html (Accessed 20 May 2023).

Wikipedia (2023) Indian Indenture System. https://en.wikipedia.org/wiki/Indian_indenture_system (Accessed 20 May 2023).

Wikipedia (2023) Great Unrest. https://en.wikipedia.org/wiki/Great_Unrest (Accessed 20 May 2023).

POPULAR TOPICS #subculture Gurlesque: Poetics of the Bizarre, Ugly, and Feminine #films Mrs. Robinson, Countercultures, and Politics #history The Dutch Golden Age, Golden for Whom? I also write articles here: https://feministpassion.blogspot.com/